Don't underestimate lead nurturing

[suchona.kani.z]

We talk a lot about lead generation , but lead nurturing is just as important (especially if you want to improve your ROI).

Literally “education” or “cultivation” of leads, it is basically about not abandoning your contacts. To give you an idea, abandoned carts are one of the biggest challenges that ecommerce owners have to overcome, and lead nurturing makes sure that this does not happen.

By leveraging strategies like remarketing and triggered emails, you can offer that discount that will arrive at just the right time and to the right contact, and that will make your prospect turn into a customer.

Let the data guide you
If you can’t measure it, you can’t improve it. And any marketing usa email list strategy worthy of the name must be data-driven.

Reports and dashboards will be your best friends, as well as other tools to analyze your campaigns and customer behavior.

data for roi

Do more A/B testing
Remember that only your customers really know what they want. That's why a key strategy to improve your ROI is to test as much as possible to make sure you're really giving them what they want (and expect).

One of the most common mistakes that entrepreneurs make is to assume that they know exactly what their customers want. Nothing could be more wrong.