The goal is to create a new structure

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It is a form of content organization created by HubSpot . The idea came from observing how online searches are made and how search engines respond to these queries.

The goal is to create a new structure for your content, making it more organized for users and Google. So, a logical organization is created, following a plan to delve deeper into the content and present relevant information to the blog's readers.

You ensure complete content, using the most in-depth productions on the topic as references and generating internal links between them. It's the perfect plan, isn't it?

How to do it?

The first step is to create a uruguay mobile database plan with an overview of your strategy. You should start with a solid pillar page and include links to all the pages related to your topic cluster.

Use three main elements:

The Pillar Page is the foundation for all content on a given topic, which links to the Topic Clusters and vice versa. If possible, all pages should link internally to the Pillar in some way. This content will be built around a keyword that usually refers to a broader topic.

In this strategy, clusters are the content around the pillar page , with more specific themes. We can think of it this way: if the pillar content is about Data Marketing , the clusters can be about artificial intelligence, Big Data and data analysis, for example.

Internal links are part of the strategy as the entry point for your website's content. If you work with SEO, you've certainly heard this term around. After all, it's one of the factors for success in your Content Marketing strategy .

In the Topic Clusters structure , internal links are essential. However, they are planned in advance, as the cluster must always have internal links to its pillar.

Conclusion
This information about clustering serves to show how this structure can optimize your company's processes and improve its indicators, generating a positive impact on the final results.

Invest in knowledge, technology and qualified personnel to introduce digital transformation and data culture into your company .

Did you like this article? Keep browsing to learn more about Data Marketing and Digital Marketing . Also read: Data Marketing: Fighting the Illusion of Online Media Results .