TikTok's impact on sales

[robiulhasan]

So, for advertisers, TikTok is cost effective to reach and engage with an audience but more difficult to prise them away from the clutches of the algorithm than that of Meta.

Ultimately though, the main reason advertisers use either of these platforms is to grow sales. How does TikTok perform here?

This is where things get tricky for advertisers. The return on ad spen cell phone numbers list d (ROAS) offered by TikTok ads is 26% less than Meta, but still a very healthy 11x return on an advertiser’s investment.

The Value of TikTok Advertising
However, we’ve already outlined how users are less likely to leave the TikTok app (see table 2), which means that when measured directly, the cost per sale for TikTok is seven times that of Meta.

That doesn’t tell us the full story though because we know that users are influenced by the ads that they see (but don’t click) on TikTok.

According to recent research, 49% of TikTok users purchase a product or service from a business after seeing it advertised or reviewed on the platform. Take #TikTokMadeMeBuyIt as an example of its influence. This hashtag has over 6 billion views and showcases the vast amount of products that users have been influenced to buy.