Reminder: the difference between List-unsub and Link unsub:
List-unsub: This is a header in the email that allows recipients to unsubscribe easily. Email clients can use this header to present a one-click unsubscribe button. This is quite user-friendly and is considered a best practice in the email marketing ecosystem.
Link unsub: This methoEmail Marketing: Anticipating the New Gmail / Yahoo Rules
News
2 Jan 2024 Written by
Pierre Tam-Anh Le Khac
4, Gmail and Yahoo will enforce their new email sending policies, especially for brands considered “bulk senders.”
Batch customers shouldn't be too concerned about this new anti-spam policy, which combats industrialized cold prospecting and the rental of email lists.
In our B2C first-party data ecosystem, all emails we send are intended for our customers' users, not prospects, who must consent to receive these emails.
However, to keep your deliverability updated mmxxiv mobile phone data at the highest level, it is important to ensure that your email databases are properly maintained.
The good news is that Batch’s vision for email and its functional capabilities are fully aligned with the new requirements of Gmail and Yahoo. Working daily with large companies that are concerned about privacy and marketing pressures helps us maintain high standards in these areas.
Here's a detailed look at what's changing and how to easily comply with this new regulation, with the help of Batch.
Who is affected by these new rules?
These new provisions mainly concern senders of mass commercial emails to prospects.
However, all senders, including Batch email clients, especially those that regularly communicate with Gmail or Yahoo users, also have an interest in complying with these provisions in order to maintain a good reputation and ensure email deliverability.
When will these rules be effective?
These new standards will come into effect on February 1, 2024. Email senders are advised to start complying with this new policy as soon as possible in order to maintain good deliverability.