Using Dotmailer SMS means you can send special offers. You can also send important updates. You can do all of this from one place. This makes marketing easier. It helps you keep in touch with your audience. As a result, your business can grow. It is a smart way to connect with people. It is a modern way to do marketing.
Why SMS Marketing is a Smart Choice
Most people have a phone with them all the time. This makes SMS china email data marketing very effective. A text message often gets opened within minutes. This is much faster than email. Consequently, your message gets seen right away. This is perfect for things that are time-sensitive. For example, a flash sale or a special event.
Furthermore, SMS messages are short. They get to the point quickly. People do not have to read a long email. They can get the main idea in a few seconds. In addition, texts feel more personal. They arrive in the same inbox as texts from family and friends. This can make customers feel more connected to your brand.
Getting Started with Dotmailer SMS
Before you can send texts, you need to set things up. First, you need an account with dotdigital. This is the company that was once called Dotmailer. After that, you need to get a special phone number. You can get this number through the platform. This is the number your texts will come from.
Then, you need to build your contact list. You can collect phone numbers from your customers. You can add a field to your website's sign-up form. Or, you can have a special text-to-join number. People can text a keyword to this number. This is an easy way for them to join your list.
The Importance of Permission and Consent
Getting permission is the most important part of SMS marketing. You cannot just send texts to anyone. People must agree to receive your messages. This is the law in many places. It is also a good way to build trust. When people give you their number, they trust you.
You must be very clear. Tell people what kind of texts you will send. For example, "Join our list for special sales alerts." Also, tell them how to opt-out. They need to be able to stop receiving texts. This makes your list healthy and happy. It is a key step for success.
Creating Your First SMS Campaign
Once everything is set up, you can create a campaign. Think about what you want to say. Keep your message short and sweet. Most text messages have a limit on characters. So, every word counts. Use a friendly tone.
You can include a link in your message. This link can take people to your website. It can go to a product page. Or it can go to a sign-up form. Use a link shortener to make the link look neat. It makes your text look more professional. Furthermore, it helps you track clicks.
The Different Types of SMS Messages
You can send different kinds of text messages. For example, you can send promotional messages. These tell people about a sale or a discount. You can also send informational messages. These might tell people about their order status. For instance, "Your order is ready to ship!"
You can also send a welcome message. This is a text that a new subscriber gets right away. It is a good way to say thank you. You can also use it to offer a small discount. In addition, you can send special event invites. The type of message you send depends on your goal.
Advanced SMS Features and Best Practices
Dotdigital offers more than just basic texting. You can use a feature called "Automation." This lets you set up messages to send automatically. For example, you can send an automated text to someone on their birthday. Or, you can send a reminder text about a product in their cart.
Automation saves you a lot of time. It also makes your messages more timely. This leads to higher engagement. In addition, you can use personalization. This means you include the person's name in the message. It makes the text feel more personal. Therefore, they are more likely to respond positively.
Segmenting Your SMS Audience
Just like with email, you can segment your SMS list. This means you divide your list into smaller groups. You can group people by their buying habits. Or you can group them by their location. Then, you can send each group a different message. This makes your messages more relevant to them.
For example, you can send a text about a winter coat sale to people in cold states. You can send a text about a beach towel sale to people in warm states. This makes your messages more effective. As a result, you will get better results from your campaigns.