Podcasts in Sales: Audio Format for Promotion

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advertising and SMM, targeted advertising and mailings . But there are new opportunities - podcasts in sales.

If your audience is young people, why not try this format? Contact Fractus.

Podcasts in Sales: What's Special
Let's start with what a podcast is. It's audio content that can be listened to on demand. Episodes often have a common format, topic, and hosts.

Popularity is only growing. The reason is convenience. After all, you can always spend 20-30 minutes doing anything at the same time: walking around the city, doing housework, going to work, etc.

Podcasts in sales are a regular broadcast of useful and argentina email list interesting information to users with embedded advertising. You can use any service: Apple Podcasts, YouTube, Spotify, Castbox, etc.

Podcasts in Sales: What's Special

How to Use Podcasts in Sales
Running a company podcast is similar to running a blog. But there is closer contact with the target audience. Especially if you choose the right host: with good diction, voice timbre, storytelling skills, and charisma.

If we talk about engagement, on a company page it’s a maximum of 3 minutes, in a podcast – up to 20-40 minutes.

Goals of the podcast
This format works well for getting to know a brand or an expert, warming up the audience and interest in the product, gaining trust, increasing your own expertise, attracting leads - the goal can be anything. Even getting useful connections thanks to invited opinion leaders.

What is important for audio
There are nuances that should not be neglected:

Content value . It is worth offering information that is interesting and useful to the user: this is a guarantee that he will come back to listen again.
Sound quality . This is an indicator of professionalism. The listener is demanding about this, so echo, poor microphone, jumping tone of sound, pauses, etc. are what should be avoided.
Multichannel . The availability of the podcast on all popular platforms will allow you to reach a wider audience.
Regularity of release . Providing the user with new content in a certain period of time is useful because the podcast, like the company, will be constantly on everyone's lips.
How to Start a Podcast
Everything is the same as in creating any other channel, with the only difference being that this is an audio recording.

Create a plan . This is the foundation, it will allow you to see the situation as a whole.
Decide on a name and topic . It’s worth searching the web to see if there are any similar podcast or even blog names. Original and catchy – that’s what you need.
Define your target audience . Who is it and what problem will the podcast solve for them?
Choose a format . Lecture, narrative and event-based version, interview with experts, with one or two presenters – whatever.
Set a goal . What effect do you intend to achieve – sell, prepare the audience for a purchase, increase recognition?
Record the information . It is worth taking care of professional equipment, premises, processing, installation.
Select a promotion channel . This could be advertising in players, social networks, cross-promotion, a link on the main resource, etc.
How to Start a Podcast

Podcasts from Fractus
Are you interested in how to increase sales using podcasts? We will help you create the format that will best suit your target audience, cause a backlash in the form of recognition and increased sales.

Try a new promotion format! Call us!

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