Consumers are treating their devices more like companions and communicating with them accordingly. Searches might include: “Find a coffee shop near me” or “Where can I get the best Apple Watch band?”
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Desktop searches differ from mobile searches in that desktop vp compliance email lists searches are often more detailed. Desktop searches can include precise geographic location and sound more blocky when read aloud, for example “Apple watch bands for women San Francisco.” SEO strategists and professionals will need to adapt to include more natural language and long-tail keywords in order to run successful campaigns.
Real-time engagement
Another way desktop and mobile searches differ is real-time engagement. Notifications from wearable devices like the Apple Watch can prompt immediate action, such as clicking a link, purchasing a product, or visiting a physical store. This allows brands and businesses to maintain more regular contact with their consumers, engage their attention more frequently, and drive traffic to their websites and apps.
Personalized content delivery
While desktop browsers store personal data in the form of visited sites, search history and cookies, they can’t compare to the personalized nature of wearable devices. Products like the GPS-equipped Apple Watch are constantly with the user and collect vast amounts of data about preferences, routines and behaviors. Brands can work with this information to create personalized experiences and content.