Optimizing The Content Piece

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When You’re Trying To Decide What To Do With A Project That Didn’t Turn Out As Planned, Give It A Hard, Honest Look. Put Yourself In Your Audience’s Shoes And Read (Or Watch Or Listen To) The Piece. Then Walk Through The Following Steps. Check For The Content Marketing Sweet Spotask:is The Content About Something Truly Important, Useful, And Relevant To Your Audience?is It About Something Your Organization Has Unique Knowledge, Skills, Or Expertise In?if You Answered No To Either Question, This Content Isn’t Worth Optimizing.

Move On.if You Answer Yes To Both Questions, Then The Topic Is In bahrain whatsapp number database Your Content Sweet Spot – The Overlap Between What Your Audience Cares About And What Your Organization Has The Skills And Expertise To Educate Them About. That’s Enough To Keep The Content In The Running For Optimization. (If You Need Help Figuring Out Your Sweet Spot, Try This Exercise.) Browse Your Own Librarybefore You Spend More Time On The Failed Content, Make Sure You Don’t Have Something Similar That’s Performing Well.

If You Do Have Something Similar, You Can Stop Your Evaluation Here And Focus On Updating Or That Performs Instead.handpicked Related Content: Tools To Optimize Your Old Content For New Conversions Set Your Content Tiltif You’ve Decided The Content Is In Your Sweet Spot And You Don’t Have Similar Content, You Now Need To Understand Why This Piece Didn’t Perform. One Likely Reason Is That It Plays It Too Straight – In Other Words, Your Content Lacks A Tilt.