Once you have found common ground, you can work backwards to recognize your company's advantages. "Is our company strong with companies in this field?" "Our services are appreciated by companies that mainly deal with this type of thing."
Define those commonalities and make them the attributes of your company's target image. Ideally, you can then imagine your potential customers and draw a persona.
When developing a new market for an existing service or launching a new service, we imagine an ideal persona based on the market environment.
Also, when creating a persona, it is important to imagine an actual person while creating it.
The persona lives in an "ordinary" world that is no different from the real world we live in. There must be an emotional component to the "meaning of work" and the "criteria for selecting products" as a purchasing agent.
It is essential to share the assumed persona with the team.
When actually working as a team, it is very important norway mobile phone numbers database to share the standards and feelings of "what kind of persona, in what situation, what does he want?"
For information on creating personas, please refer to the following page.
[Sample included] What is a persona?
Double exposure of success businessman using digital tablet with london building and social media diagram
Next, there are three tactical reasons why B2B marketing is difficult.
■ Three tactical reasons why B2B marketing is difficult
Lack of resources to implement measures
Understanding wants doesn't understand needs
The lead's internal approval process is difficult to get approved
Let's take a closer look at each reason.
Tactical Issue 1: Lack of resources to implement measures
For B2B companies, the number of measures to acquire leads requires offline activities such as participating in exhibitions and sending direct mail, and online activities such as posting information on websites and creating downloadable materials, and many companies find that their efforts come to a halt due to a lack of resources.
Although we have adopted the concept of BtoB marketing, we often hear that it takes more time than expected because content must be created in collaboration with other departments such as sales, technology, and business divisions.