It doesn't hold true when some blogger has said something you care about and linked to you

[zihadhasan012]

Or when a business partner has endorsed your work and is hoping you can reciprocate. I created a handy little risk chart to help explain my positions on "reciprocal" links: Continuum of Link Exchange Risk For example, there's nothing wrong with SEOmoz linking to Distilled's website - our partners in the UK - and likewise, getting a link back from them.


If, however, we weren't actually partners but only linked bac jordan mobile phone numbers database k and forth in order to artificially inflate one another's link popularity, it's a different story. #3 - Rewrite the H1 Headline to Be Unique from the Title Tag I'm not sure exactly where this advice originated, but I've heard it from some SEOs I really respect, including my good friend Todd Malicoat. Still, I'm highly skeptical. I've tried it a few times in test environments and looked at some rough correlation data - both of which suggesting that there's no particular benefit to having unique titles vs.


H1s. H1 to Title Mismatch The big reason I'm against it is that H1s are intended to be the "headline" of a page, and if you click on a search result, then see a different headline on the page itself, it's a very off-putting experience. This is one of those times when, even if it was good for SEO, I think the usability argument might trump. The expectation created by a title is that the article will be that precise piece.