If the Blog owner has a publishing schedule, after receiving a guest post, you can rest from writing your weekly blog or at least one of them. Moreover, the guest post is supposed to be valuable, unique and provide something relevant to the target audience, so the readers will also benefit from it.
On the other hand, it is very likely that the author of the guest post will share the link in his social networks and professional groups. Thus, you will receive and benefit from the disclosure of these, which will lead to more visits to your blog, many of them new users.
On top of that, you'll be able to offer content more regularly if you ig database don't want to replace it in your publishing schedule. Another benefit is that you'll offer more variety to your blog content since you'll be able to draw on the knowledge that other authors have on topics related to yours.
With the support of other authors, you will most likely be able to publish articles on different topics, with different points of view and different writing styles. Your blog will never be a boring place and will always be aligned with your marketing goals. commercialisation .
We can also add that opening yourself up to a guest posting strategy will help you build strong relationships with other bloggers and create alliances with other brands. Once it is known on the internet that you accept guest posts, various people will reach out to you offering to collaborate with you and you will create a network of allies that will boost your business.
They will not only increase visits to your blog and webpage , as we mentioned earlier, you will also get more followers on social media.
If the guest author shares your link to the article they wrote on their networks, others will want to follow you as well.
Some recommendations for making guest posts without being penalized
Google penalizes certain practices that it considers spammy and one of them is forced link building. That is why the inclusion of links in the guest posts you publish or receive should look as natural as possible, otherwise you could receive a penalty.
Also, the article must be of quality, it must not be copied from elsewhere (which would also be plagiarism and it is very bad) and the links must not come from pages of bad reputation. You can guide yourself with the MOZ tool, for example, to know the DA or domain authority of a site and what its status is.
At The Cloud Group, we can offer you various marketing services that can take your business to another level. Want to know more? Don’t hesitate to contact us .