But that approach changed forever with the birth of Digital Marketing

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With the internet becoming part of our daily routines and social networks becoming our main way to interact and socialize, companies now have a direct, constant connection with their audience — one that can take the shape and the time they need. That is the reason why Content Marketing shines today. It is a strategy to plan, create, and distribute content that is accessible and useful for the reality of your buyer persona.


Instead of just showing your brand in the limited format of a 30 seconds TV ad, a CMO can create a venezuela telegram number list unique, engaging narrative for the brand. You can use informative content to lay a path of specific interactions that brings your audience closer naturally, welcoming your brand as a part of their lives — like any friend on social media. So we can say that Content Marketing is one of the most relevant strategies today for visibility online.


It has the power to not only make your brand be seen, but connected with a deeper, unique personality that you forge with the right text, image, and video. THE ULTIMATE BUYER PERSONA GENERATOR What are the 10 main Benefits of Content Marketing? It is easy to perceive Content Marketing’s importance. You just see what successful companies are doing online and you’ll, for sure, find it being executed among other fronts.