Keeping track of each of our plans is of the utmost importance, that is why at Posicionamiento Web Salamanca today we bring you an article so that you can learn how to use Google Analytics in your marketing strategy and make the most of all its functions. Keep reading and learn more.
What is Google Analytics for?
It is used for analysis of:
Content: knowing who your users are and how they reached your website.
Social media: the impact your brand has and the engagement you are getting through these platforms.
Apps: Evaluate sites on mobile devices; if they have apps, analyze how the app works and if it is really useful.
Conversions: Details everything people do on your website (sales, downloads, subscriptions, views, etc.). It also explains why they don't take any action.
Advertising: Measure the performance of your ads across various digital channels, including search engines.
How to use Google Analytics in your marketing strategy
To analyze our website
In the world of online marketing, it is essential to measure everything. When colombia telegram lead don't, you lose money, time and resources. Google Analytics will become the go-to companion for anyone who works and monitors websites.
Some people only use it to see how many visits they have had and this is just one of the many uses we can get from this powerful tool. So you should look beyond visits, among the other things you can analyze are:
Bounce rate: This tool has the ability to detect what users do on your website. Some stay and start interacting with the content on it. Others just enter and leave in less than 30 seconds without clicking a single button.
When the percentage of people who spend less than 30 seconds on your website is high, you need to take action, because that means that your website structure is not adequate or that the content is not new, or maybe that you are not linking well. That is why you should work on your SEO to improve these statistics.
Average session duration: If most of the articles on your website are, for example, 2000 words long, and most of the people who visit it don't last even two minutes, there is a problem that you need to address. The time it takes you to read an article on your blog or the content of a page should be, on average, the time it takes a person to browse your website.
Returning visits: Do people return to your website? You should check if there are really recurring clicks . When this happens, it is because you have created a community around your site. When this percentage is low, you have not managed to build user loyalty and you will need to use techniques to improve this aspect.
Find out where your traffic comes from: In the “channels within acquisition” and “All traffic” sections, you will find an image that will show you where your website’s traffic is coming from. This will help you find out if, for example, you are doing well on social media , if you are well positioned on Google, or if your strategies for generating direct traffic are good or non-existent.
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If you have hired a community manager and the goal is for him to generate traffic to your website, you will be able to know if he is doing his job well, through this tool, beyond a report. If you see that social networks are generating few visits, the social media manager must be doing something wrong or perhaps there is a bad marketing plan and you did not select the correct networks.
In this section you can also check if it is useful to have purchased advertising on other websites. You will know this when you click on “Referral”.
Find out which content works best: it's not something you know at first glance. You should go to: behavior/site content/all pages, there you can find out which is the most useful content on your website. Also, which ones manage to attract the largest audience, with the lowest bounce rate. In general, what works and what doesn't.
It will serve as a reference to know what content you should produce for the community you have managed to build around your website. If there is a favorite topic , you should take advantage of it (make second parts, variations or expansions of it). There are also other metrics to know if your content marketing is going well.
Know your users: With Google Analytics, you will detect which users visit your website, know what they like and what type of content attracts them.