Surely, you know who your main competitors are

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And that is where we’ll start. For that, we will need to use a keyword tool. Today there are several quality products on the market for that. We will use SEMrush for the following examples. We will continue to base the research on the keywords we used previously and analyze the following domain: Overstock domain in SEMrush.


Now the goal is to identify which keywords your competitor is ranking for on Google. For that, we will go to norway telegram database the “Organic search” feature: "Organic search" feature in SEMrush. After clicking on “View details”, we will see the list of all the keywords that our competitor ranks for on Google: List of competitors' keywords. You can repeat the same process with other competitors, remembering to observe the difficulty, volume and search intent.


SEMrush also allows you to find competitors that you didn’t even know you had. Usually, when we think of competition, we think of business competitors. However, SEMrush points out organic competitors, that is, competitors ranking for similar keywords. Thus, you increase the range of sites you can use to discover good terms for your own. To do this, just click on the “Competitors” tab: "Competitors" tab in SEMrush.