An Introduction to Keyword Planner

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Solid keyword research is the foundation of any successful SEO and online advertising strategy. To increase traffic on Google or run a profitable Google Ads campaign, you need to know what your audience is searching for and base your growth strategy on that information.

If you don't know how people are searching for the products you sell, the services you offer, or the information and expertise you share, you're operating blindly.

The good news is that keyword research doesn’t have to be a daunting task. Google Keyword Planner is one of the best tools for gathering insight into the search terms you should optimize for (or bid on). It’s a free tool that should be at the heart of your SEO or PPC tools.

While it’s by no means the only keyword research tunisia telegram number database tool out there, it’s a great place to start. Here, we’ll share everything you need to know about Keyword Planner, including how to get started with the tool, how to analyze the data to use in your campaigns, and even how to help you work around some common user pain points.

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We also walk you through the different ways to use the tool, depending on whether you're using it to drive your SEO strategy or laying the foundations for your pay-per-click (PPC) campaign.

Formerly known as the Google Keyword Tool, Google Keyword Planner is a tool that every digital marketer should be familiar with and know inside out. It’s a great way to discover new keywords to target in your campaigns, understand how keyword searches have changed over time, see suggested bid estimates to help you plan your Google Ads budget, and more. If you need to find the right keywords for your business, this tool is a great place to start.