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We also recommend that you define your Buyer Persona . We are talking about creating specific people who could be the buyers of our product or service, all based on a sociodemographic and interest definition , as well as their behavior, needs and motivations. about what “Buyer Personas” mean, we recommend that you read this Hub spot post where you can download free templates to generate them yourself. Keyword Analysis Understanding how our target audience searches for us on the Internet will allow us to begin to outline a first script of the keywords or search terms that we want to cover.


This is a first keyword study, with sweden mobile database which we will begin to prepare our “ keyword research ”. study keywords structure Later, when we have a clear idea of ​​how potential clients search for us, we will begin to define the final search terms . To verify that our intuition regarding the selected concepts is correct, it is essential to carry out an analysis of the real traffic that each word brings. To do this, you can use the Keyword Planner , a Google tool that shows you the monthly search volume based on the selected term.