Uniting SEO with Ads by Will Reynolds

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Typically, in Digital Marketing, we treat SEO and sponsored links as different “disciplines”. For Wil Reynolds, the two should go hand in hand. At least when it comes to data analysis to optimize results and save your precious budget.

As an example, he used a bank that was a client of his that was spending money on the keyword “bank account.” There were a lot of searches for it on Google, but what people were actually searching for was the song Bank Account, by rapper 21 Savage. It had just been released at the time and was a hit. Wil saved $60,000 in 15 seconds.

“It’s not in Google’s interest to tell you that a keyword doesn’t have the meaning you want when you’re paying.”

8-Artificial Intelligence
Artificial intelligence is here to stay. Today, the technology is already being applied to resources such as chatbots, virtual assistants that simulate a human and can learn from interactions with users.

The tendency is that this type of application is just the beginning of an expansion of possibilities.

One example that leaves no doubt about the korea telegram data of this technology is the growth of voice searches. In January 2018, the number of internet searches using this resource already exceeded 1 billion per month. Its popularity, then, is not the big news.

What has changed is that technological developments have made the user experience increasingly more qualified. Today, most voice recognition services can process even the most confusing speech, such as that spoken by small children. This technology is therefore increasingly present in people's daily lives.

It is up to companies, then, to use this trend to expand their presence.

By optimizing marketing on services like Waze and Google Maps, for example, you will allow virtual assistants, such as Alexa, to find and recommend your establishment to users in nearby locations.

9-Humanizing Email by Ann Handley
Ann Handley herself and her company, Marketing Profs, have an extremely popular newsletter among content creators around the world.

“When I write for my newsletter, I think of a subscriber. It could be someone I’ve spoken to here at the event or on social media. The more personal it is, the more universal it will be, and the more human my voice will be. Regardless of how many people receive it, you’re sending it to one inbox.”

The secret, therefore, is in humanization. Even if it is content that goes to a large and generally non-segmented base, like a newsletter, these messages are received individually. Ann Handley is a big fan of telling good stories, and sees email as a great way to deliver them to the public.

10-Humanization of Linkedin by Cristiano Santos
Cristiano Santos is one of the greatest LinkedIn experts in Brazil, and is even a Top Voice on the platform. He is, therefore, someone who can speak with authority on how to make the most of the professional social network. Cristiano recommends humanizing your posts and being present, engaging in dialogue.

Share content and knowledge, showcase your expertise, make your presence felt and engage in dialogue. Your profile should be a place to share your experiences. Talk about what you know best and give your opinion on related topics. Show that you are an expert in a particular subject and become relevant among your acquaintances.

11-Personalization of Experience
If you access any social network, you will notice that the feed often brings recommendations based on your experience on the internet.

The topics you are most interested in, the channels you access most and even profiles of potential acquaintances are offered to enrich and personalize your browsing experience.

None of this is by chance. Personalizing content to please the user is a trend that has been developing for some time and promises to reach its peak in 2020.

If you don't know how important this movement is for your results, according to a survey by Accenture Interactive, 91% of consumers say they are more likely to buy from brands that offer offers and recommendations that are relevant to their interests. Well, if you apply an email marketing strategy, you already know what this means, right?

Personalization when sending offers and offering newsletters is already considered essential. The trend is that this channel will receive even more attention in 2020.

12-Ads by Funnel Stage by Fábio Prado de Lima
His specialty is advertising, more specifically Facebook Ads and Instagram Ads. For 2020, in search of budget optimization, he suggests thinking about ads for each stage of the funnel.

At the top, Fabio points out, the focus is on similar audiences, demographics, behaviors and interests. He reminds us that you can exclude those who have already interacted with the company, such as website visitors, leads, buyers and fans.

In the middle, focus on website visitors, leads, fans and also engagers, and exclude buyers. At the bottom, it is time to include those who added products to the cart but did not complete the purchase. Buyers, therefore, are excluded again. And how much to invest? It depends. Fabio recommends starting small and testing a lot.