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TikTok is a Chinese social network. In China it is also known as Douyin, and was launched in September 2016.

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After its conversion from Musical.ly to TikTok, the app has achieved extraordinary success. But what is TikTok?

In short, it is an app for creating and sharing short videos that range between 15 and 60 seconds (if we count sequences of multiple clips). Through the app, TikTok users can create content by changing the playback speed, adding filters, songs or special effects to customize the videos.

The platform's growth rate is incredible: according to Sensor Tower , TikTok is the most downloaded app at the moment, with a 300% increase in users compared to last year.

In 2020, TikTok reached and exceeded 2 billion downloads (source: Ansa ).

Available on both iOS and Android, it features over canada email list 34 languages ​​and more than 500 million monthly active users.

If these numbers aren't enough to make you understand the potential of this app for your business, continue reading to find out how to make money with TikTok.

TikTok on Apple Store

Who is TikTok's target audience?
Each platform has a specific audience defined based on parameters such as age, gender, geographic area… and obviously TikTok is no exception.

Here's a quick list with the average age by social network:

Facebook: 40 years
Pinterest: 40 years
Instagram: 25 years
Snapchat: 19 years old
In this panorama, TikTok joins Snapchat due to the high quantity of teenagers present on the platform.

80% of TikTok users are between 16 and 34 years old.