It is about publishing extremely viral and entertaining sponsored video content, which can lead to high levels of interaction, to promote your brand or e-commerce.
These videos will appear in your followers’ feeds and in the “Discover” section, and you will be able to measure the impact the video has by tracking the number of clicks, impressions, views and interactions (likes and comments).
Takeovers allow a brand to “control” the app for a day, and allow you to create images, GIFs, and videos to feature through a sponsored post. You can also add links to landing pages or challenges within the app.
To measure the success of a brand takeover, you'll want to look at impressions and click-through rates .
Hashtag Challenge
Businesses (and e-commerce) can create challenges and assign hong kong email list them a particular hashtag.
For example, this type of advertising on TikTok can be used to promote the launch of a new product, inviting users to record a funny video related to that product, using the appropriate hashtag.
An example of a viral challenge? #CrispyChallenge, a campaign created by McDonald's for Crispy McBacon's 20th birthday. A catchy little song, a few TikTok influencers who started the trend with their dance and voilà: more than 400 thousand total views.
How to Make Money with TikTok: CrispyChallenge
Branded filters
As with Instagram Stories, if a brand can create a filter that users like, and they start using it, it will automatically generate a lot of word of mouth.
Remember, as with all social media strategies, these TikTok ads may not be right for your ecommerce business or your audience.
You always need to make sure that you choose the right platform to promote your business, and the choice is mostly dictated by the type of customers you want to reach and who might be interested in your business.