Page Performance Data
SEO is not just about content and keywords. The technical infrastructure and page speeds of your website are also part of this work. Your agency should report to you how long it takes for pages on your site to load, whether they are mobile compatible, and any technical issues that affect the user experience.
With this data, slow-loading pages can be identified and email data improvements can be made. Mobile compatibility deficiencies can be eliminated and users can navigate the site more easily.
Backlink Information
Another important type of data is links from other sites to your site. These links from quality and reliable sites are evaluated positively by search engines. Your SEO agency should provide information that analyzes which sites link to your site, how reliable these sites are, and the impact of these links on SEO.
Links from harmful or irrelevant sites can have a negative impact. Therefore, regular monitoring of this data is very important.
It is not enough to just know your own performance. It is also necessary to follow the kind of work that your competitors are doing. Your SEO agency should prepare analyses that show which keywords your competitors are prominent in, what kind of content they produce and what kind of strategy they follow. In this way, it is possible for you to develop your own strategy and become stronger in the sector.
Target Achievement Data
The goals of SEO work should be clear: More traffic, higher rankings, increased conversion rates, etc. Your agency should regularly provide you with the extent to which the set goals have been achieved and manage the process transparently. Target achievement data shows whether you are getting the return on your investment.
The success of an SEO agency is measured not only by the work it does, but also by how it presents the results of these efforts to you. If your agency regularly and understandably presents the basic data we have listed above, you are in the right partnership.
Sharing data regularly helps you develop your strategy, direct your budget correctly, and take solid steps in the digital world. Remember, success depends on the right data-based strategies, not luck