How many types of landing pages are there?

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What is a landing page and how to create it
Leave a comment / Web Marketing / By Riccardo Esposito



The mistake that many companies make: they create a portal without thinking about conversion. This is why it is important to create landing pages , you need tools that can stand out.

And give meaning to your web marketing action. Creating an institutional site is important: take care of the home page, the about us page, the contact page and the useful resources page. You can also have a company blog but everything becomes useless without the resources to transform the user into a customer. Do you agree?

Landing pages for corporate websites
Vladi Malchevskiy
I imagine so. That's why today I want to address a crucial topic: how and why to make landing pages. Where do we start? I would say with a good definition to introduce the topic in question.

Topics covered in this post [ hide ]

What is a landing page: definition
What is the landing page for?
Why is it so important to create them?
How to create a landing page: the basics
Your Landing Pages: Shall We Dig Deeper?
What is a landing page: definition
This is a web page, not a blog post, that is placed in the navigation menu and often in sidebars or banners. Its purpose? To make users do something.

While the other sections of the site tend to inform or leave a basic service (the about us page and the contact page), the landing page tends to convince people. Then to propose an activity useful to the company or the freelancer, not necessarily linked to direct monetization .

inbound marketing

The web marketing process must include the customer malta telephone numbers journey, that is, the path that the customer takes from a phase in which he does not know your brand to that of purchasing and loyalty. As you can see from this graph, in an inbound marketing process, landing pages play a crucial role that you cannot and must not underestimate.

Must Read: How to Create a Facebook Business Page

What is the landing page for?
This is the translation of landing page and its role is simple: to become a transactional hub . People arrive on your business website through different sources.

I am talking about blogs, social media, newsletters, online and offline advertising. Then you have to drive traffic to the resources that allow the portal to transform into an internet marketing tool .