At least once in their life, every user has encountered such exciting content on the Internet, which they immediately shared. This is the so-called viral content. It is the basis of successful content marketing (especially in the field of SMM), as well as viral marketing .
Fractus will help you create such content.
Viral content: a little about the features
Virality or virality of content (from the English viral, which means "viral") - this characteristic indicates how likely it is that the user will share the publication. Spreading at the speed of a virus, and not at all harmfulness - that's what is meant. Viral content is text, video, illustrations that receive an instant emotional response from the angola email list 276670 contact leads user in the form of rapid distribution in social networks and instant messengers. It is distributed without the intervention of optimizers, the specifics are such that there is no need for promotion and stimulation of users.
The main characteristics are interest, uniqueness, relevance, and eye-catching design.
Viral content: a little about the features
Content types
Absolutely all types of content can be viral.
Text (posts on social networks, articles, news, texts from blogs and online diaries, personal stories, etc.).
Videos (videos of various content on YouTube, TikTok, and other platforms).
Graphic (pictures, memes, infographics).
Audio (podcasts, funny and alternative voiceovers, etc.).
Interactive (games, quizzes, surveys).
What does viral information carry?
Emotional response, resonance – that’s what such posts evoke. They hook you in the following way:
Humor . The most popular posts are humorous. And from banal and even vulgar to black humor and sophisticated irony, depending on the audience. Memes are especially viral.
Usefulness . Usually this is a TOP list of tips concerning any sphere of life. They become evergreen and are always relevant.
Fear . Conspiracy theories, government revelations, urban horror stories, discoveries of "British scientists", etc.
Nostalgia . As a rule, these are photos of the realities of childhood and youth.
With cuteness . That's why cats are taking over the world.
Aesthetics . A good shot, painting, drawing – anything that evokes a sense of beauty.
Anger . Posts about how a nanny in a kindergarten punishes children, and the culprits of accidents get away with it, are spreading at a furious speed.
Content Virality: Why It's Necessary
What is this kind of content used for? With its help, you can achieve:
creating popularity;
traffic generation;
lead generation;
increasing recognition;
increase in sales;
maximum audience reach with minimal budgets.
Content Virality: Why It's Necessary
Advantages
Firstly, it is a rapid natural distribution: a friend’s recommendation is trusted much more than an advertising post.
Secondly, high viral reach. Content flies around, reaching users exponentially.
Thirdly, low costs for marketing campaigns.
Is virality always beneficial?
Sometimes popularity and replicability can play a cruel joke and damage a brand. Before launching a provocation or even a one-line opinion into the world, it would be a good idea to look at the content from the outside.
Services from Fractus
Need viral content? Order from Fractus. It requires diligence, experience and a team of specialists. Our experts will create content for your marketing strategy that will fly around the network instantly. All you have to do is enjoy the popularity. Call us!
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Viral Content: Share It With Your Neighbor
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