On TikTok, you’ll notice that celebrities

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On TikTok, you’ll notice that celebrities create short videos that are funny, silly, and relevant to cultural events going on right now. They’re not creating a lot of videos directly promoting their new movies or TV shows, but they’re often showing a different side to their audience. This is more of a long-game strategy, and you should apply the same principles when considering TikTok in your own blog marketing mix.

Here’s a screenshot of Will Smith’s TikTok account:

Will Smith's TikTok Account (Screenshot) Example of Using TikTok for Blog Marketing
Notice that there’s no real mention of upcoming movies. If there is any promotion, it’s subtle and not the main focus. What’s really being promoted here is the brand of Will Smith. You can do the same thing to market armenia phone number material blog’s brand as a more high-level entity than just an individual blog post.

How to Grow Your TikTok Audience
Growing your TikTok audience means getting more people interested in your brand. But how do you get people to notice your TikTok? Here are a few ways to get you started:

Join or start a TikTok challenge: There’s almost always some kind of TikTok challenge circulating on the app. Many of the challenges are started by ordinary TikTok users. These might be challenges to ask your partner a question and see how they react, or it could be a challenge to dance to a song that’s trending on TikTok. Businesses and brands will also start their own TikTok challenges. Colgate did a #makemomsmile campaign around Mother’s day to promote their toothpaste. Chipotle has started several campaigns on TikTok including the #guacdance and the #chipotlelidflip challenge. These campaigns can help reach new audiences and get people interested in your brand.
Connect with other TikTok influencers: It’s common for TikTok users to collaborate with other people on TikTok. Sometimes this is done through TikTok duets—videos that appear side by side and can look like they’re interacting with each other. Other times it means TikTok users meet up in person to make joint videos. To grow your audience fast, it’s a good idea to network with people who are already really popular on TikTok. These influencers will give you a leg up and help give your account more reach.
Spend time on the TikTok app: The best way to learn TikTok is to spend time watching videos on the app. This is the easiest way to see what’s trending and what people respond to. Jumping on the bandwagon of whatever is trending on a particular day is actually encouraged on TikTok, but just remember to add your spin on whatever the new trend is.
Keep in mind that TikTok is still constantly changing, as it’s one of the newest major social media platforms out there for experimenting in your blog marketing efforts. For example, during the summer of 2020, the U.S. government took issue with the fact that TikTok’s parent company is based in China and threatened to remove the app from American-owned app stores. All of this isn’t to say TikTok shouldn’t be a priority for your blog marketing strategies, but that you’ll just want to expect a measure of unpredictability with the platform for now.