If you've ever thought about, or have already done, paid advertising for your website or digital menu, you've probably heard of Google Tag Manager . After all, this is an essential tool for the paid traffic market, as are other tools, such as Facebook Pixel, Google ADS and Google Analytics.
Therefore, in this article, you will understand a little better how Google Tag Manager works and how important this tool is for you, as the owner of a delivery service or restaurant and who wants to invest in paid traffic.
Want to know more about Facebook Pixel? Read also >>> Integrating your digital menu with Facebook Pixel: what it's for and how to do it.
Index
What is Google Tag Manager and why is it important?
Centralize and automate your delivery service, managing all your orders with Cardápio Web
But what makes GTM so important for you as a delivery service provider?
How to integrate Google Tag Manager with Cardápio Web's digital menu
How to integrate with Menu Web
Conclusion
What is Google Tag Manager and why is it important?
Google Tag Manager (GTM) is a free tool that makes it easy to implement and manage tags on websites and apps.
In simple terms, GTM acts as a bridge between your digital menu and online advertising platforms such as Google ADS, Google Analytics, and Meta ADS . This makes it easier to install and control your tags without the need for help from a developer.
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Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
Another concept about GTM that you need to understand azerbaijan phone number data is that of a container . It is basically a workspace where you will include and manage your tags, add variables and triggers. It is important to know this because it is the identifier of this container that you will need to do your integration.
But what makes GTM so important for you as a delivery service provider?
If you’re not familiar with the development or traffic area, you might be wondering what these tags are and why you need them in your menu. But don’t worry, I’ll explain it to you!
First of all, tags is the term used to define small pieces of code that collect data about user behavior on your page, such as clicks, page views, and conversions.
That's why they are so important and useful when it comes to making paid ads, because by monitoring the behavior of visitors to your menu, you can get data to promote specific ads that will reach the right audience.
Plus, with GTM you get:
Ease of use without the need for a developer to perform the actions;
Agility to add, remove or update your tags;
Accuracy, as there is less chance of errors in tag implementation.
In other words, in the world of deliveries and restaurants that use a digital menu, GTM becomes an essential ally for optimizing marketing campaigns, monitoring the performance of actions and having a complete view of the customer journey.
How to integrate Google Tag Manager with Cardápio Web's digital menu
When it comes to digital menus, GTM will help you track clicks, identifying the most clicked items, the menu section that generates the most interest and even monitor your conversion, including helping you identify at which point the customer stops and does not complete the order.
So, if your goal is to increase the accuracy of your traffic, increasing your conversion, and consequently, your sales, Google Tag Manager becomes essential.
How to integrate with Menu Web
To integrate with our platform, you need to create a Google Tag Manager account and then proceed with the integration. To make things easier, here is a step-by-step guide to creating your GTM account: