The output you get from your AI tool

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The output you get from your AI tool will only ever be as good as the input.

That might seem obvious—but it’s something that some website owners and bloggers don’t realize. You can get a vastly better output quality by spending an extra minute or two giving the AI more information about what you want.

Some AI copywriting tools guide you through giving prompts to the software. For instance, if you use Writesonic to create a product description, you’ll be prompted to enter:

The name of the product/service
Key characteristics of the product/service
The tone of voice (chosen from a dropdown menu)
With other tools, you’ll need to think carefully about what to include in your prompt.

Let’s take a look at how this works with ChatGPT using a series austria phone number library different prompts:

Example 1: Very Basic AI Writing Prompt
In this example, we’ve simply used the prompt “ski vacation.” Chat GPT has given a brief definition and explanation:

Screenshot Example of a Basic AI Writing Prompt
This output might be helpful if you’re trying to create a glossary to link to other content or resources on your site. However, it’s unlikely to be a great fit for your marketing efforts.

Let’s try giving ChatGPT a little more to work with.

Example 2: Making a Clearer Request of the AI
This time, we’ve used the prompt “Write an advert about ski vacations.” This gives ChatGPT an idea of the type of content we want—advertising copy.

How to Write a Clear AI Writing Prompt (Screenshot Example)
Obviously, if your company doesn’t offer 50% off or doesn’t include everything in those bullet points, you’d need to edit this advert quite a bit.

Example 3: Giving the AI Software More Details to Work With
If you’ve already got the details of an offer set up, give those to the AI copywriting tool to include in your ad. You’ll also want to include any specific requests and mention the type of tone you’d like for your ad.