8The official Adwords certification is open to anyone who wants to take the exams. I especially recommend it if you are a Community Manager , if you work in marketing, if you are an advertiser or if you work in an online marketing agency . It is a great way to reinforce and complement your training and will also allow you to endorse possible SEM services for creating and optimizing advertising campaigns on the search network and on the Google display network.
[Tweet «#AdwordsCertification is an opportunity for Community Managers, advertisers and marketing agencies»]
Getting started:
1. Access and registration in Google Partners
This is the first step to create your Partner profile and have access to all the material and exams. If you do not have an active profile yet, access Google Partners here and fill in your account's personal information. Once inside, you will see a side menu where the "Adwords" section is located.
xxxxGoogle Partners Become a Google Partner
From Certifications > Adwords, you have access to each afghanistan telegram lead individually and to their respective lessons.
Google Partners Adwords Certification
2. The exams
71All exams last 120 minutes but have different numbers of questions and different percentages for passing. Here is a drop-down menu that will be very useful to remember the objectives of each one.
Basic Concepts Test
Advanced Search Exam
Advanced Display Exam
3. The lessons of each exam16
As for the lessons, each exam has its own and within them you will find several sections where you will see tips, videos, links and notes to take into account. All the lessons redirect you to the Google Adwords help support , which is the official source and the one from which you will have to study the most. It includes the content included in the exam, including in some cases, literal phrases that appear in the multiple choice questions.
Basic Lessons
Lessons Search
Display Lessons
Introduction to Adwords
Account Management
Keyword targeting
Ad formats
Managing Ad Groups and Campaigns
Geographic and language segmentation
Budgets and bids
Measurement and optimization
Performance, profitability and growth
Managing multiple accounts
4. Tips to prepare effectively
64Create your «Adwords» calendar
One of the best pieces of advice I can give you and what works best is to define your own study timeline . This way you will be aware of the days and hours you have for each thing and you will be able to check your progress. How many hours are you going to dedicate per day? How many days per week? How much total time do you have for the three exams?
If you are serious about it, 15 days for each exam might be enough. Planning ahead in these cases will help you reduce downtime and control your performance.
icon-06Notebook of doubts and advanced concepts
You can find a lot of material online through Adwords support, blogs, forums and slides, but I also advise you to personalize and create your own manual. None will be as complete as the one you can create yourself. Especially because you can select those things that are more difficult or more important to you so you always have them at hand in your own Word document, in Drive or in PDF.
You may have questions or not fully understand some of the functions of the search network or the display network. My advice is to keep a notebook handy just for questions, so you can see at a glance what things you need to research and review better.
Free Online Marketing CourseCreate a cheat sheet of the most important acronyms
Another trick and thing that can be very useful is to create your own little dictionary. When you are taking the exam, having a template with the main definitions on hand can help you avoid mistakes. You can use the theoretical definition, but I advise you to write it in your own words and in the first person with examples that you can think of yourself. For example: CPC, IP, CTA, CPM, CTR, CPA.
icon-10Do practical exercises in the Adwords interface
You have to alternate theory and practice as much as you can. The best thing is to always start studying with your Google Adwords account open so you can see for yourself where each section is. Click, open tabs, close them, display information panels, create new campaigns, new ad groups, add keywords, edit, test and try everything you can.