In a business world where competition abounds, companies must learn to differentiate themselves in order to win customers . To do this, it is important that they know their users, their purchasing behavior, and offer them what they are interested in. Persuasion techniques can help us achieve this goal, but how can we apply them in a marketing strategy?
On April 14th we celebrated PRO Marketing DAY , an event dedicated to the world of Digital Marketing. At the event we were able to enjoy the vision of different professionals on the state of the marketing sector , as well as discovering a series of other interesting news.
One of the morning conferences was given by Natzir Turrado , Technical SEO Consultant and Digital Analyst focused on Conversion.
With a striking presentation full of examples , Natzir spoke to us about the importance of the user during the sales process, as well as highlighting those aspects that we must take into account to encourage conversion.
Persuading Demogorgons
Natzir began his presentation with an introduction in the purest albania telegram data Things style: with an aura of mystery and a very attractive visual aspect. After this, he asked the audience his first question: What is a Demogorgon?
For him, demogorgons are like our users. Those people who interact with our content, visit our website and, ultimately, the public to whom we have to sell our product.
Persuasion Techniques - Natzir Turrado
The similarity with the popular series would serve as a basis for explaining some of the examples that Natzir was giving throughout his presentation.
How can we guide our users towards the sale?
After this first definition, the conversion expert turned his attention back to the audience to ask them the following:
How can we get a user to do what we want?
In response, two alternatives:
Force our user to do what we want . If we choose this option, our user will most likely not feel satisfied and may even decide to end the relationship with us.
Rewarding our clients with something. Returning to the example with which he began his presentation, Natzir explained that if we give the demogorgons chocolate, we will get them to behave better.
Once the options were presented, we focused on the one that offered the best results: reinforcing our users' behavior with rewards so that they would repeat that behavior.