Anyone who searches the internet for products and services has probably encountered chatbots and live chat options. Chatbots use AI and machine learning technology to field questions and provide predetermined answers. They can direct users to areas of a platform where they can find additional resources or leave contact information for a real person to call them back.
Chatbots allow companies to provide 24-hour interactions, responses, and garner information. They are among the more cost-effective ways to collect consumer contact information and pass it along to sales teams.
Live chat applications work in a similar fashion to chatbots. Both are usually positioned on a home or landing page. When someone opens the platform, both pop up and invite the person to engage in communications. The critical office 365 database difference between chatbots and live chat is what happens next. A live chat AI may ask a series of questions to determine where to direct the potential customer. The information gathered by the live chat may be sent to a member of the sales team, who takes control of the digital interaction, with actionable intelligence in hand.
Email marketing
8: Utilize Email Marketing
Email marketing campaigns are a tried-and-true method of connecting with consumers. Even though too many companies flood customers with daily emails, people with a vested interest in the product or service still open them.
The average email conversion rate hovers around 15 percent. That figure may not seem adequate high, unless you weigh it against thousands of low-cost emails. Studies indicate that more than 40 percent of marketing firms confess that email campaigns are their most productive tool. These are tips on how to improve email engagement.