First, the strengths page. It is required to organize the points and write them in an easy-to-understand manner so that potential customers can easily compare your company with other companies. BtoB companies have many unique technical terms and expressions that are difficult to understand, so it is very important to write them in an easy-to-understand manner.
The case study page is an important content that gently encourages potential customers when deciding which company to order from.
As for blogs, by writing articles about , you can appeal to switzerland mobile phone numbers database your customers that you are a leader in that field and explain the need for their introduction. You can also position it as part of your SEO
measures (although the search volume for the keyword is low). And white papers are the most important content for converting users who visit your website into leads. It is important to create "attractive" download materials that users will download.
Part 2 : Build and implement a system that allows you to register the information of acquired leads in a customer relationship management system (CRM)
Along with preparing your website , it is also important to have a system that allows you to register the information of acquired leads in a customer relationship management system (CRM) . By building and implementing this system, you can turn users who visit your website into data when they become leads .
You can manage information about potential customers (also called lead data) on the cloud, and as long as you have an internet connection, you can view the information about potential customers at any time. There are cases where customer information is managed using spreadsheets or Excel, but when you consider the hassle of updating data and the convenience, CRM has an overwhelming advantage. Being able to easily manage important customer information in sales activities is essential for future sales activities.