Take note of where your direct competition is selling

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MARKET INTELLIGENCE Examples of Effective Strategies You Can Try There are tons of different examples of how a solid market penetration strategy can work for your business. Here are a few of our favorites: Price Adjustments If your product is having a hard time capturing a high market penetration percentage, then it might be an appropriate moment to make a few price adjustments. If you’ve ever seen so-called “gas station wars” where one local fueling station will lower the price just a few cents under the competitor across the street, then you’ve seen this in action.


An item and lower your cost just below theirs. This works especially well if your company’s item has united kingdom telegram database a special feature or benefit. Focus on Customer Education Not all companies work to educate customers on why their product is the best choice or even how that type of item solves a particular issue. By taking the lead in your niche and creating a campaign that focuses on buyer knowledge — both general to the item and specific to your product — you’re building trust.


In the end, this can give you a better market share because customers feel they can get truthful answers and guidance from your company. This market penetration strategy works for just about every industry but is especially great in ones with high ticket items. Build Brand Recognition People buy from companies that they know and trust. Creating digital marketing campaigns that focus on brand recognition is important, as they can help work in your favor each time you launch a new item.