How to encourage both your customers and the people they have referred is the question that most concerns this program at the moment. Although recommendations are a natural part of socialization, it is also necessary to motivate these actions: the current customer will have to continue consuming and the new customer will have to start consuming . What are then the three basic conditions that must be met?
The first thing is to offer attractive incentives for loyal and new customers . If they are not really attractive, the program will not attract attention. They can be free samples, discounts, exclusive products, etc. Anything that is beneficial for customers, but does not sacrifice your business economically.
The second thing is that the benefits offered must be related investor database to the services and products that the company offers . This generates loyalty because you offer something characteristic that will be related to the brand.
The third and final thing to consider is that the benefits of each customer can only be obtained after the new one completes at least his first purchase.
These are the conditions that encourage the sponsoring customer to do so naturally. This is the way in which companies obtain “allies” to increase their visibility .
So what are the advantages?
For existing and new customers, the benefits of referral programs are already quite visible. But what about businesses? The benefits of implementing referral programs for businesses are numerous:
a) Increase the conversion rate of potential customers
b) The company's image can gain more credibility if it is recommended by trusted people
c) When not, all those who participate in it benefit from it
d) The cost-benefit relationship is extremely profitable for companies because it is the customers themselves who make their own strategy to increase visibility
WhatsApp Referral Program
What is the link between WhatsApp and referral programs?
WhatsApp , as the most powerful direct communication tool, has a visibility that can be profitable for a business. A large part of the world's population has this application in at least one device , this is more convenient to communicate with customers. This makes the messages, in addition to being sent instantly, very accessible so that potential customers read them almost immediately.
What are the steps?
There are tools like Callbell that use the WhatsApp API , which then increments the features of WhatsApp features to users to get the most out of this application. This ranges from message tracking, CRM, automations, broadcast, to personalized statistics . This allows for a large amount of solutions that facilitate the success of a referral program in a single unified platform.
Create a personalized referral link
This allows to distinguish when a referral accesses from a certain site and thus give the relevant reward to the one who corresponds. It also provides an overview of which are the most effective customers when it comes to attracting other new interested customers. There are software programs that take care of doing this and controlling the rewards that are distributed.
Promote the referral program
Platforms like Callbell allow you to easily save and manage your customer database. Sending broadcast messages is much easier, the idea is to write a message that is pleasant and encourages you to participate in the referral program. The instructions and benefits must be clear.
Automate sending messages
You can set up an automatic message that is scheduled to be sent when the customer performs an action, such as completing a purchase, registering, sending a message to the company, etc. With Callbell's chatbot , you can send messages that appear personalized. For example, calling each customer by name.
Follow up on sponsorship program applicants
Sending recorded messages is important because, although it seems obvious, people forget. Which means that sometimes they need a nudge to complete an action they had in progress.
Another option is to create a sense of urgency by giving an offer a short time lapse.
Analyze WhatsApp message rendering
Callbell automatically generates statistics of the messages that the company manages: messages sent, messages received, messages read, messages replied to, messages without reply, response time, etc. The work here then remains to analyze the statistics to evaluate the performance of the strategy in place .
All these are variables that you will have to take into account, check one by one until you have the results you want. Do not change the entire strategy and modify all the factors because you will not know which ones improve or which ones worsen the rendering of your strategy.
Additionally, Callbell opens all kinds of features like broadcasts, multi-number and multi-channel that allows us to connect multiple channels and numbers in a single Callbell account , the chatbot that combines multiple actions that you can manage and configure at your ease and many other things.