Creating a personality for your brand Going back to

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In fact, a CMI study found that at least half of businesses are able to create an online community using content. Their main goals include: Create brand awareness. Educate audiences. Build trust and loyalty. But how does that happen exactly? What are the practical benefits that Content Marketing brings to your journey towards a more well-known, trusting brand? Let’s take a look at 10 points that will convince you to start or strengthen your strategy right now.


1.The traditional marketing examples, it was common to see a kind of approximation between vietnam telegram number list brands in the past. Just check old TV commercials to see how they all looked and talked similarly. That happened exactly because of the limits of the media. With a short time and no segmentation on who would watch an ad, companies used to bet on safer messages to secure their results.


In Content Marketing, you own your platform (website, blog, social profiles…), so you can experiment and measure. Instead of trying to emulate what other brands are doing, you can use content to create a singular personality based on what your leads want from a relationship with a business they care about. You can even use this uniqueness to compete with bigger companies. In today’s market, having a connection with a niche and engaging your public is way more important than paying for more visibility.