COVID-19 has brought about changes in consumer habits and accelerated online sales, but many were not prepared for what was to come. That's why we bring you these tips for online stores during the coronavirus . Learn with Web Positioning Salamanca how to prepare your ecommerce and what should be the priority at this time.
Laying the foundations for the future
The need to adapt that any crisis brings about brings about changes in society that can be long-term. On this occasion, the need to stay at home to avoid the spread of COVID-19 has turned online stores into the solution for purchasing essential products.
Most physical stores have closed and those that are still open are experiencing queues to get in. This is another reason why consumers are opting for online shopping .
Although some businesses already had their online store active, the magnitude china telegram lead the situation took everyone by surprise. Consequently, it has had negative effects on delivery times and product availability. However, this is an opportunity to start thinking about the future .
Food stores, pharmacies and school supply stores are some of those that have seen an increase in online traffic in recent weeks. If the situation remains as it is or worsens, other sectors will join the list.
This means that it is time to start implementing ecommerce strategies to combat the coronavirus. So that they can attract consumers, increase sales and guarantee customer service. If they do it well, they will make this a profitable sales channel after the crisis.
This is the time to reinvent yourself. If your business does not have a website or an online store, you must work on it. This way you can ensure the continuity of your business while the contingency lasts.
If you already have one, look for ways to improve your strategy. Increase your investment in digital marketing, but also demonstrate your values and earn the consumer's trust.
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Make your online store generate trust
The way you act in the face of the crisis will determine the reaction of consumers. Keep in mind that this is a delicate moment and if they perceive that you are taking advantage of the situation, they will reject your brand. Therefore, the most important thing now is to show empathy; put yourself in your customers' shoes and make them see that you are there to help them.
Focus on showing your responsibility to society, demonstrate your values and this will support your reputation. The work you do today will help you build customer loyalty for the future.
That's the first of our tips for online stores during the coronavirus: show solidarity with others.
In addition to this, you should pay attention to the technical aspect of your online store to generate trust. Keep in mind that there are many people who are not used to using this channel. Some recommendations that you should apply to your ecommerce are:
Includes an SSL security certificate.
Keep your security policy, returns policy and legal conditions visible.
Include a refund policy, even if it is temporary, this will encourage sales.
Increase communication channels with the customer; you can include a real-time chat to resolve their queries.
Leave your contact details in a visible place in your online store.
Allows customers to rate products.
At this time, you should not neglect SEO positioning to have visibility and ensure that the contingency does not affect your ranking.
Tips for online stores during coronavirus
There's no doubt that the coronavirus is affecting online commerce. In some industries, demand is very high and in others it has fallen considerably. While the uncertainty about what will happen in the coming months continues, start applying these recommendations so that you can face it in the best possible way.
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Offers personalized attention
Now more than ever, your customers need you to offer them personalized attention to resolve their questions and concerns. To achieve this, you must strengthen the team that handles this task; in some cases, this will mean hiring more employees.
Prepare your customer service staff to be able to answer any questions they may have. Make sure they have all the information on frequently asked questions. Some questions that will arise at this time are how to make purchases, shipping and package pick-up options, security measures being taken, etc.