How to launch advertising in Telegram cases - bot for promotion in Telegram Ads Payment for Telegram Ads with a budget of 1,500 euros per year (different conditions were in effect until August 2023 - minimum threshold of 3,000 euros) — Pre-moderation before payment (we will check that your channel or bot complies with the rules) — Connection to the account in 1-3 days — Registration of closing documents — Cashback — Technical support at any stage of launch Connect Telegramlogo Requirements for bots In order for the bot to successfully pass moderation, you must follow the rules.
The bot functionality should work correctly, special brazil whatsapp phone number attention to the /start button. When starting - the filled field "What this bot can do". Allows +/- 5 steps with user choice or answer. It is important to comply with all requirements for texts: spelling, punctuation, grammar, without unnecessary emoji, obtrusiveness, CAPS and exclamation marks. text. In bots it is forbidden to: Publish only advertising - application collectors will not pass. There must be a benefit. For example, sending out useful materials. Offer external links first - content should be useful right here and now.
Behaving intrusively after launch and sending a lot of messages. Address users informally. No foul language, unreasonable formatting, or absolute promises. Moderation of bots for Telegram Ads: an example OneSpot specialists accompanied us and helped with advertising moderation. Expert assistance in this matter is indispensable - the platform is new, not all advertisers have yet learned to prepare content that meets the moderation rules. Telegram Ads Launch Case: Campaign Results Record low cost per lead: during the campaign, we achieved a cost per lead that was 30-50% lower than in any other channels, with a traffic volume comparable to promotion on VKontakte .